German Design Award for RAL COLOURS
Jan 10, 2018For the fourth time, RAL COLOURS has been awarded the international Design Award for its innovative product and communication design. This year's award will be given to the colour standardizer in the category “Packaging” for the newly developed RAL CLASSIC K5 packaging.
The RAL K5 packaging protects the K5 CLASSIC compartments. The company colour of the packaging and the protective cover of the fan are identical. The deliberately unfussy design clearly and unobtrusively conveys the message of RAL COLOURS to combine innovative product design with the reliability of a global brand. The matt fan is located in the semi-matt outer packaging and the glossy color fan in the specially developed high-gloss version.
"This year, we are very happy again about this top-class award," says Jasmin Noorani-Thelen, Communications & PR Manager. "With the innovative packaging for our RAL CLASSIC colour fans that have been reliable for more than 90 years, we succeed in achieving our vision of 'Innovation and reliability. Worldwide.' exactly to the point."
The German Design Award is the international premium prize of the German Design Council. The award honors innovative products and projects, their manufacturers and designers, which are groundbreaking in the German and international design landscape and demonstrably differentiate themselves through their design quality in the competition.
The German Design Council is considered to be one of the world's leading communication and branding competence centers in this field. For each category, an appropriate number of designer products are awarded as winners. The winners will be selected by their own jury in each category of the German Design Award and then honored at the award ceremony on February 9, 2018 at 2 pm in the Forum der Messe Frankfurt on the occasion of Ambiente.
